For people who run brands
Follow the path once per brand. After that, each Monday is: generate week → like or skip → ship. The studio remembers.
Brand
Open or add one
Learn
BrandForge
Look
Lock visuals
Week
Generate posts
Tweak
Pick 1 of 3
Taste
Like / not this
Ship
ZIP / approve / auto
One account can hold many brands. Everything else lives inside a brand.
Mucek Transport
Sample · already filled in
Log in. You land on Dashboard.
A sample brand is already there so you can click around safely.
New client or product? + Add brand — name, optional URL — then BrandForge.
Go to dashboard✓Done when — you can open a brand card (sample is fine) or you created one.
BrandForge is the default: one analogy at a time, then a real brandbook. Classic quiz/docs still exist.
Sea of tags · one question
Add a brand with a name and optional URL. Then BrandForge walks five dimensions with industry analogies — not an empty 8-box form.
Classic quiz / document upload is still there as an escape hatch from the forge page.
Confirm the synthesis draft and you land on visual lock with a real brandbook.
✓Done when — the brand hub shows Brandbook as done, and the voice blurb looks right.
Upload real references, or let the studio propose three visual systems. Pick one.
Current
Palette + type + mood
Lock this systemMinimal
Palette + type + mood
Lock this systemSales-max
Palette + type + mood
Lock this systemPin logos and photos in the reference library (click a card to pin). Pinned refs steer every later image.
✓Done when — Visual lock says Locked, and at least one reference is pinned if you have real assets.
One click builds posts for Instagram, LinkedIn, Facebook, and X — each with an image.
Hook line
Proof post
Open the brand → This week.
Optional brief (“founder notes + one offer”). Then Generate week.
Use the tags on top to see one platform at a time. Generation takes a minute — one image per post.
✓Done when — every card has an image on top and copy under it. Retry missing images if one failed.
Never a blind rewrite. You pick the alteration.
How should we rewrite this?
Punchier hook
Lead with the uncomfortable truth
Proof-led
Open on a client result
Shorter + CTA
Cut to 3 lines, one ask
Regen copy or Regen image → three options → pick one. Cancel keeps the current version.
✓Done when — you either kept the original or applied one of the three suggestions.
Every like, skip, and regen pick is stored. After a few signals, the next week writes closer to you.
Optional: “too salesy / no stock trucks”
Thumbs are the training loop. Skip a post or pick one regen over the other two — same thing.
Open Taste on the brand to see the rules it wrote. Pin a hard no so relearn never drops it.
Next Generate week reads those rules before it writes.
✓Done when — you’ve liked or skipped a few posts, and Taste shows a summary or a pinned rule.
Same studio. Three last miles. ZIP is always there as a backup.
Download a ZIP: image + caption per post. Copy into the apps yourself.
Download ZIPNothing goes live until you tap Schedule or Publish now. Postiz does the posting.
After a supervised first week, the cron produces and schedules. Kill switch on Publish.
Kill switchSet the mode on the brand’s Publish page. Semi and full need an admin to connect Postiz first.
✓Done when — manual = ZIP downloaded; semi = you scheduled or published; full = first week approved, then the weekly job can run.
That’s the whole loop. Repeat from step 4 each week — taste carries forward.
Start with a brand